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Social Media Optimization

Social Media Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO is the next wave of online marketing and is the perfect marriage between SEO and social media. As a business trying to gain…

Content Writing

Content Writing

Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. Content writing is almost always related to SEO marketing campaigns. It will involve writing tightly focused texts that include a set of keywords or phrases that have been researched…