Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

SMO is the next wave of online marketing and is the perfect marriage between SEO and social media. As a business trying to gain customers online today, you can’t do it without addressing the critical intersection of online visibility and customer interaction. That’s what SMO is designed to do.

SMO is a technique designed to promote your product, service, or company through various social channels. It includes video sites like YouTube, networking sites like Facebook, Twitter, and LinkedIn, bookmarking sites like Stumbleupon and Reddit, and much more.

SMO is designed to build the trust factor in the online world.

With SEO, it means targeting traffic through search engines. That includes both on and off-page optimization techniques. With SMO, it is mostly on-page optimization. That includes creating content that is easily scalable and available to all social networks.