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Social Media Optimization

Social Media Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO is the next wave of online marketing and is the perfect marriage between SEO and social media. As a business trying to gain…

Content Writing

Content Writing

Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO. Content writing is almost always related to SEO marketing campaigns. It will involve writing tightly focused texts that include a set of keywords or phrases that have been researched…

Digital Marketing

Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Social Media Marketing: Social media marketing is the use of social media platforms (Facebook, Twitter, Instagram. Pinterest, Flickr, LinkedIn, Tik Tok) and websites to promote a product or service. Through Post, carousal ads, video &…

Graphic Designing

Graphic Designing

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and…